True Thailand to launch Pokemon GO in September


Thailand telecommunications firm True Corp plans to launch Nintendo’s surprise smash mobile phone game Pokemon GO in the country during September, an executive at the firm said last week.

True Chief Executive Suphachai Chearavanont apparently told reporters the launch will be facilitated by the company’s appointment in 2014 as the only master licensee to manage Pokemon content and expand the business in Thailand, one of the fastest growing mobile game markets in Southeast Asia.

According to True, the precise launch date will be set by Japanese gaming giant Nintendo, adding that the game will be free to download to users of any mobile service.

True is controlled by well known Thai businessman and billionaire Dhanin Chearavanont’s Charoen Pokphand Group.

Pokemon GO, which fuses a class two-decade-old franchise with augmented reality, has shot to the top of the gaming charts around the world, and led to a surge in Nintendo’s share price in the last few weeks. Players must walk around real-life locations, search and capture “Pokemon” characters on their mobile devices.

SOURCE: Reuters via Yahoo News.